Feedzup Mobile App
I led the end-to-end design process for the app, aligning it with strategic goals, enhancing user satisfaction, and contributing to a revenue surge through effective collaboration across functions.
At Feedzup, I championed the digital journey, refining multi-platform experiences using cutting-edge software practices. I curated a skilled design team, crafting seamless web, iOS, and Android interfaces.
Integral to the leadership team, I shaped revenue growth by influencing product, marketing, and customer support realms.
This contractual project culminated in a successful handover to newly hired designers, post delivering committed value to the product. My role evolution empowered a smooth transition for the team.
Tools
Highlights
Increased 30% user engagement by implemented a personalized content approach.
Strategically placed ads and sponsored content sections drove a significant 40% revenue boost.
Rapid iterations based on user feedback led to a 20% increase in user satisfaction scores within three months.
Improved collaboration between teams, reducing development cycles by 30% and expediting feature launches.
Overview
Feedzup is an innovative news aggregation platform offering a curated selection of news content presented in concise card-based summaries. Our platform delivers personalized news feeds tailored to each user's preferences, ensuring a dynamic and engaging news experience upon every app launch.
Amplifying the function of design
Upon joining the team in 2023, the company held a vision for the app but lacked experienced designers. Designers were tasked with assuming ownership of the product without the requisite skillsets, leading to challenges. The absence of established systems or frameworks hindered the efficiency of design delivery.
To inaugurate the design function, I initiated a series of discussions with stakeholders, the marketing team, and fellow designers. In these sessions, I posed three essential questions to each participant:
Building a modern news aggregator app for greater control and user experience
I took on the thrilling task of crafting a mobile app for a cutting-edge tech startup in the news realm. My goal? To mirror the company's dedication to offering tailored and concise news experiences from diverse global sources. Crafting a unique personalized news journey for every user was a challenge I eagerly embraced.
Goal
After diving deep into user data through extensive research and engaging interviews, a spark of inspiration led me to craft an app that speaks to everyone.
An intuitive, interactive experience catering to users of all ages, including those with accessibility needs. Infusing new capabilities was the key to fostering product-led growth.
The bottom line: Welcoming a diverse user base, including those with accessibility requirements, because news is meant for everyone! 🌐✨
This 7-month endeavor was a series of exciting challenges. I collaborated with key stakeholders to craft a strategic vision, tackled technical hurdles alongside the engineering team, and kept the design team energized and inspired. Balancing diverse user preferences, adapting to dynamic news cycles, and integrating innovative features posed a bit of a juggling act – but that's what made it thrilling! 🚀✨
Results
🚀 Successfully launched
✨ 95% faster performance
For confidentiality reasons, I have omitted the actual values for these metrics.
Takeaways
As a designer in a start-up, the journey taught me adaptability, resilience, and the art of wearing multiple hats. Navigating ambiguity honed my problem-solving skills, fostering a mindset embracing innovation.
The experience amplified my creativity and instilled a profound understanding of user-centric design in a fast-paced, ever-evolving environment.